Archive for January, 2014

I get emails all the time from TAoPaN.  I don’t usually have the time to look at them, but I made the time for this one and wanted to briefly share it.  The email includes a guide for maternity photos.  It talks about some important things such as how to know when you should be photographed and that you should talk to your doctor to inform them that you’re going to be doing a maternity session.  This is simply a precaution incase the posing and movement cause any changes or start and early delivery.    And as with any good photography guide, it’s full a great example images.  I recommend this guide for any mom considering having maternity photos.

 

Here’s links to the actual guide:

READ IT on ISSUU

Share it on FACEBOOK

Pin it on PINTEREST

Flip it on FLIPBOARD

 

 

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Post by  at Brandon Malone Photography

www.brandonmalonephotography.com

Jan 20, 2014
posted in Portraits with 0 Comments

For a long time now I have had the security of a consistent pay check.  I joined the military is 1999, and then transitioned to a GS in 2007, and now we’re in 2014.  This will be my last year of having the security of a guaranteed paycheck on a regular basis.  A known amount that remains a constant in my life, giving me and my family a sense of security in knowing that our bills will be able to be paid, that we’ll be able to keep our home, and that we’ll be able to put food on the table.

This has been a tremendous blessing and knowing that come the spring of 2015, that blessing will be no more because that is when we will be leaving everything behind and moving on to a new state to meet new people and transitioning my photography business to full-time.  Everything is new and scary, and uncertain.  No more guaranteed income.  But we have seen the hand of God in every step of this process, so I know that we will be taken care of.

In a way, it really feels like a step of blind faith, though not totally blind because I have seen the evidence of God in the workings of everything.  But I can’t see a secure income ahead of me, and so it becomes both exciting and nerve wrecking at the same time.

When you really think about it, how secure is the security I have so long enjoyed?  There’s no real guarantee that the rug can’t be pulled out from under us by any number of unknowns at any time.  So when you really think about it, what we call security is really an illusion.  The only true security is found in our Provider above.  My security in life to live and take care of my family doesn’t come from my career and income, but from the one that provides me with the career and income.  If I look to my job to give me security in life, then I’m trusting in the wrong thing because the one that gives can also take away.  So my trust and security must be put in my Provider, not in that which He provides.

This is an easy trap to fall into.  For those that don’t trust in God and in Christ Jesus, their sense of security is also an illusion.  I know some may take offense to this, but I speak the truth from experience.  If you trust in anything less than our Heavenly Savior, then you’re trusting in an illusion because what you’re trusting in is not guaranteed to be there tomorrow.  For me, this illusion was financial.  For others in can be in relationships, health, careers, freedoms, etc.

The one that gives us all these things also has the power to let them pass, but He never changes and so is the only real constant that we can rely upon from day to day.  Therefore, though I admit my fear of the unknown as we prepare ourselves as best we can for taking my business full-time in a new area, I find my security in knowing that the one that provided for me so far will continue to do so as we move ahead.

 

 

 

 

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Post by  at Brandon Malone Photography

www.brandonmalonephotography.com

Jan 13, 2014
posted in Business with 0 Comments

Last year I finally learned about a pricing system that really got my attention, and I’ve been curious about it every since.  And now I have finally taken it from curiosity into practice.  It’s a system that I think will benefit both me and my clients, but I have to let it be tested first to see.

The type of pricing system I’m referring to is what’s called a credit based pricing system.  Once I grasped the idea and how to implement it, it really isn’t that complicated, but it does make you re-evaluate your prices to make sure you don’t hose yourself with it.

Basically you start by deciding how much money a credit is worth.  Then you take all of your prices and divide them by that number.

1 Credit = $15 so a $75 item is 5 Credits

So now when you list your prices they are listed as credits instead of dollars for your clients to see.  Don’t worry, there is nothing deceptive about this because you also inform your clients the value of a credit.

You’re probably asking yourself the same thing I asked myself, “Doesn’t this take my clients into the thinking side of their brain by trying to do even more math?”  I’ll admit that I don’t know the final answer, but I think the next step is critical in eliminating that from happening.  I use ProSelect, and it has Credit Based Pricing as an option.  With that option, I can determine what it calls Breaking Points.  These are price points that you can determine to change the value of the credit when the client reaches it.

$0 – $500 = $15 per credit
$501-$1000 = $14.50 per credit
$1001 – $1500 = $14 per credit

You can do this as you wish, but you can see that the more the client spends, the more they save because the value of the credit drops when they reach different price points.  For me, this becomes too complicated to do the math in my head so my mind instead just goes to how much can I save.  But we’ll see what becomes reality when my clients start using it here shortly.

I really have come to like this system for a couple of reasons as I’ve learned about it.  One is that is helps reduce the psychological blows of dollars signs up front by using much smaller numbers.  And secondly, it allows the benefits of a packaging without locking people into actual packages that are usually filled with things they don’t want.  So they can save more when they buy more, but don’t have to worry about buying things they don’t need or care for just to get the better deal.  It’s like packaged al a carte.

I’ve included the inside of my newly designed price sheet as two versions.  One is in dollars and the other is in credits.  The one thing to keep in mind is that the final dollar value in the credit based system will likely be cheaper than the dollar straight dollar value prices depending on how much they spend.  A 60 art inch print will definitely be less because it will pass at least one breaking point.  Personally, I think this system will better help people get the things they need and want, but we’ll see how it turns out.

Click on either image to view it larger.

Screen Shot 2014-01-09 at 7.53.55 PM

 

Screen Shot 2014-01-12 at 7.56.04 PM

 

 

If you enjoyed this post please let me know.  I appreciate Likes and Shares when I can get them.  Thanks for reading.

Post by  at Brandon Malone Photography

www.brandonmalonephotography.com