Last Friday night we finally returned home from the 2017 Imaging USA Convention, which was held in San Antonio this year. Next year it’ll be back in Nashville, which is totally awesome! And so I just wanted to touched on things for you guys.
Imaging is a photography convention done by Professional Photographers of America and is done every year, but moves around between a handful of locations. Generally Nashville, Atlanta, New Orleans, San Antonio, and Phoenix I believe. It consists of classes every day on a wide variety of subjects from people that are experts in their fields. Then in the middle portion of the day there is the expo, in which a massive number of vendors are there for attendees to wonder thru and learn about them and buy products and services. Vendors can include labs, camera stores, camera manufactures such as Canon, various business services, educational resources, props and accessories, and so on. Canon usually is one of the biggest and provides constant educational programs throughout the expo hours. Some of the other vendors also have educational programs, so there’s always learning to be done even when classes are not in session.
For us, Amanda and I started with one class on boudoir. At one point we also had a posing class with one of my favorites, Lindsay Adler. Other topics included school photography, sports photography, drone imagery, and even one on dance photography. The dance class was really helpful since I would at some point love to branch into working with local dance studios as well.
If you’re wondering why I did these classes specifically, let me tell you why. Posing and boudoir both focus on helping women look their best in pictures regardless of whether you’re shooting boudoir portraits, high school senior portraits, or commercial/model pictures. As most of you know, we started doing team and individual sports pictures last year, so we want to further ourselves in that area. Drones is because I recently added that to my real estate photography work. But then schools is an entirely different thing. Not everyone knows, but we are currently working on creating an entirely new photography company specifically for volume work. Eventually my sports work will shift over to it as well, but our first focus is school portraits. I’ll get into it more at a later time, but that is something in the works.
There’s of course all kinds of other classes on everything from weddings, to sales, to lighting, to babies, to seniors, and more. That’s why it’s sometimes hard to pick which class to go to during each block of time. And every once in a while you’ll land a dud class, but overall it’s always an extremely exciting and overwhelming experience. Oh yeah, there’s also a great opening and closing party each year that includes a meal, and there’s a guest keynote speaker as well. This year it was Mel Robbins talking about her 5-Second Rule. Awesome speech!
Anyways, that’s the start of our new year for us. Can’t wait to see where we’re at on the other end of 2017!
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