In my last post I mentioned something that I wanted to talk a bit more about for you in this post. But I want to be careful not to give all the details away. And that is that I am currently working on creating a second photography business that will be separate from Brandon Malone Photography.
So why would I do this? Simply put, there’s additional services that I would like to be able to provide my community and surrounding areas, that at the same time I would like to keep separate from my current business model. I also want the new business to be equipped to employ other aspiring photographers. Not every photographer is meant to be a business person, so I want to give them a chance to work doing what they want to do, but without having to worry about the business and sales sides of things. I also see it as a good opportunity to offer high school seniors an additional opportunity to earn volunteer hours. Ultimately I want to build a business that is designed to hire others to operate it. I believe this will in the end accomplish many positive results for our community by expanding quality professional photographic services, and employing others, even if on a small scale.
So what will we do? Our first focus will be on elementary school portraits. Once we have that down, then we’ll work on things like proms, pageants, corporate events, church directories, and more. In fact, I even plan to move my current sports photography from Brandon Malone Photography to the new company. Over time as this develops and grows, we will explore and pursue other areas as well, to include various types of personal portrait sessions. There is even a possibility that I may eventually consider moving my senior photography over to it as well.
So what will stay with Brandon Malone Photography? It’s really hard to know exactly what the future holds, but for the time being my real estate photography is definitely staying put, and I’ll use it to continue providing any kind of commercial related services, along with any custom or boutique portrait sessions that won’t fit into the new business model.
So what will be the name of the new business and when can we expect to see it? The new company name is Tennessee Photo Company LLC. You will slowing see it coming about one step at a time. Once we finish with establishing our schools devision, we will quickly start aggressively going after other markets as well. Our first will probably be school proms, then will be followed by pageants and church directories. And then probably dance studios as well. We have already moved Sports over, so look for that to be branded with the new company when you see it next.
But that’s it for now. I’ll keep you posted as we update things.
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